American Advertising
	Sheri Grorud

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Presentation
"Advertising is of the very essence of democracy. An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which manufacturer and which product shall be the leader today, and which shall lead tomorrow". Bruce Barton (1955), chairman of the BBDO advertising agency.

Teaching objectives
To examine and analyze the psychological, moral, social, cultural and historical aspects of advertising in America; advertising strategy and methods. To learn advertising terminology.

Format
One meeting weekly of 3 hours. Maximum number of students: 25

Course content
Print, radio and television ads from the past and present.

Teaching methods
An examination of the choice of advertising medium, strategy and appeals. Discussion on advertising effectiveness; advertising ethics; cross-cultural issues and globalization.

Individual work
Individual reports on advertising news from trade journals. Active participation in class discussions and analyses. Group project and presentation.

Evaluation
10% individual reports 50% active participation in class 40% group project and presentation.

Recommended level
This course is designed for students who need to practice their communication skills.

See other courses taught by Sheri Grorud

last updated May 31, 2003

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