English for Marketing
	Michael Brookes

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Presentation
This is an English for Special Purpose course focusing on the use of English for Marketing. Based on specialized vocabulary, professional meetings and case studies, the course will prepare students understand the linguistic demands of marketing.

Teaching objectives
1. To familiarise students with the specialised vocabulary of marketing in English. 2. To make students operational in meetings and presentations concerning the subject of marketing. 3. To make students aware of cultural differences between French-speaking and English-speaking environments insofar as they affect marketing strategies.

Format
1 meeting weekly of 3 hours during 9 weeks. Maximum number of students: 25

Course content
Classroom activities: 1. Vocabulary acquisition exercises and explanation of marketing concepts. 2. Training in professional meetings and presentations. 3. Mini-case studies/simulations 4. Vocabulary test at end of course + Self-Study in Language Resource Centre and library research.

Teaching methods
Completion of tasks as above plus direction of classroom simulations. Students will work in groups of 3 to present a project before the end of the course.

Individual work
Preparation for case studies, meetings, and presentations. Written work (reports, letters, etc..) Self-study in the Resource Centre.

Evaluation Participation :
25% Project: 25% Written work: 25% Vocabulary and definitions test: 25%

Recommended level
This course is designed for students with an advanced level in English who are motivated by business topics.

See other courses taught by Michael Brookes

last updated February, 2003

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