Courses

The American Hero Portrayal Through Literature and Film and Examples in Politics, Sport and Business There is a specificity to the American hero, whether he comes from the fields of politics, business or sports or is represented in American literature or film. We will look at this particularity through the study of past and present heroes in these fields. Examples will include figures like George Washington, Abraham Lincoln, FDR and JFK, Bill Gates and Jack Welch, Joe DiMaggio, Michael Jordan and Tiger Woods, John Wayne and Humphrey Bogart, Batman, Superman and Spiderman and antiheroes like Charlie Brown and Holden Caulfield.

American News Media A course on America's news media covering: · The written press (dailies, Sundays, tabloids, newsmagazines, national and local press: The New York Times, The Washington Post, TIME, Newsweek, etc.) · TV news (CNN, ABC, NBC…) · The Internet

Cross-Cultural Management: the Americans and the French Understanding the major cultural differences between these two nationalities as needed for business relations. We'll examine historical backgrounds, national stereotypes and culture, and focus especially on the business culture today.

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Courses

English for Net@Law

This course will provide a speedy introduction to the nowadays "net laws" governing the "web"; we shall try to cover many legal topics - not all exhaustively alas.

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Courses

1. English for Marketing This is an English for Special Purpose course focusing on the use of English for Marketing. Based on specialized vocabulary, professional meetings and case studies, the course will prepare students understand the linguistic demands of marketing.

2. Preparation for International English Exams The objectives of the course are: - to improve reading, writing, listening and spoken skills in English; - to acquire examination technique and be aware of the international exams that can be taken.

3. English for the New Business World A general business English course based on vocabulary acquisition and business simulations in case studies. The course will cover all basic aspects of marketing, finance, logistics, banking, insurance and law.

4. Anglais ( Foundation Course) This course is an introduction to the communicative competence approach to language teaching. It is designed to help students acquire the necessary skills to function effectively in a business environment as well as in a wide range of contexts. Groups of students are designed according to their entrance level based on the concours oral exam. The course will include a new evaluation of each student’s level thanks to a mock TOEIC and a series of assignments.

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Courses

1. American Advertising "Advertising is of the very essence of democracy. An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which manufacturer and which product shall be the leader today, and which shall lead tomorrow". Bruce Barton (1955), chairman of the BBDO advertising agency.

2. Americans at Work Short stories, essays, poems, songs and extracts of novels and movies provide a rich backdrop from which to view Americans and their attitudes toward work. Writers and filmmakers kindly offer us this platform from which to examine not only business, but social, and personal life as well, and help us penetrate into the way we think about our place in the lives of others.

3. Blues and Jazz in American Culture What we play is life. - Louis Armstrong This course will examine blues and jazz music and its influence on American culture. We will explore blues and jazz from a musical, historical, social and literary perspective.

4. Listening and Speaking Skills Whether you are communicating at school, at work, or in the community, listening is used nearly twice as much as speaking, which in turn is used twice as much as reading and writing. This course aims to improve your listening and speaking skills through activities tailored to your needs and interests.

5. Public Speaking By reading, participating in class discussions and exercises, giving speeches, and evaluating other's speeches, you will learn the principles and the skills of public speaking.

6. Literature of the South

7. Anglais ( Foundation Course) This course is an introduction to the communicative competence approach to language teaching. It is designed to help students acquire the necessary skills to function effectively in a business environment as well as in a wide range of contexts. Groups of students are designed according to their entrance level based on the concours oral exam. The course will include a new evaluation of each student’s level thanks to a mock TOEIC and a series of assignments.

8. Masters English Communication Skills This completely revised course is designed to help HEC masters students at all levels to improve their business English presentation and communication skills. The core of the course involves students making professional powerpoint presentations in their area of study (finance, marketing, and so on).

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Courses

1. English for Accounting This course looks at accounting and its terminology in the nitty-gritty details. Top-down financials, combined with a bottom-up bookkeepers view make for a panoramic view of the accounting process in English.

2. Strategic Marketing (Marketing Department) This is the second-year marketing course that is required of all HEC students. Some sections of this course are in French, others English. It is based on the case-study method.

3. International Marketing (Majeur PIMS) This is one of the courses of the third-year major in international management. It deals with a wide variety of international marketing problems, and treats both tactical and strategic problem solving.

3. English for Strategy This course looks at corporate and business-level strategy, reviewing many of the more common models and notions of the discipline including Porter's Five-Forces, the BCG and McKinsey Matrices, first-mover advantages, to name just a few.

4. PowerPoint Business Presentations This course teaches students to present business information to a wide variety of audiences. Emphasis is on developing a personal and professional style of speaking in front of customers, co-workers, and other corporate stakeholders. Weekly presentations are required.

5. Selling in English This course allows students to enter the professional world of selling and negotiation. Students are shown how to prospect new customers, qualify potential buyers, question key decision makers, make proposals and make the sale. The future course will involve guest sales techniques appearences from representatives of sales training programs in companies such as IBM, Xerox, Christian Dior, L'Oreal, and others.

6. English for International Business This course tackles the world of international business. Not an easy assignment as the terminology is vague, and the task is vast. Nevertheless, a number of models are introduced, and the topic always stays on target with internationalism as the key theme.

7 English for Communication Skills This class focuses on practicing TOEIC tests. By alternately taking the TOEIC oral, and the TOEIC written, students can experience the real test-taking environment, and improve their results with assiduous work.

8. Web Site Project in English This course, formerly known in the dotcom era as "internet startups" helps students make both a personal and a group website, using both raw html code, and web editors. The goal is to make a successful, functioning web site for business in both English and in French.

9. PEPS This course allows students to do an independent self-study, writing a research paper of some 10 to 20 pages, and making an oral report of their findings.

10. Public Speaking details coming

11. Anglais ( Foundation Course) This course is an introduction to the communicative competence approach to language teaching. It is designed to help students acquire the necessary skills to function effectively in a business environment as well as in a wide range of contexts. Groups of students are designed according to their entrance level based on the concours oral exam. The course will include a new evaluation of each student’s level thanks to a mock TOEIC and a series of assignments.

12. Masters English Communication Skills This completely revised course is designed to help HEC masters students at all levels to improve their business English presentation and communication skills. The core of the course involves students making professional powerpoint presentations in their area of study (finance, marketing, and so on).

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Courses

Debate

Debate can be a means for developing language fluency; it develops speaking and listening skills. Debate is a competitive activity, but it relies on teamwork and cooperation. Debate also develops leadership skills; a good debater must motivate others, state a goal, formulate a plan and then work to achieve that goal. And finally, debate is fun!

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Courses

British News Media

A course on Britain's news media covering: The written press (dailies, Sundays, tabloids, broadsheets/qualities, the national and local press) TV news (terrestrial and satellite: BBC,ITV,Channel 4, Channel 5 and B Sky B) Radio (BBC Radio 4)

American Theater

Details coming.

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Courses

1. Critical Analysis The Mona Lisa is a masterpiece, valued, cherished and recognised as an invaluable piece of art. But how many people actually like it? How many people would like to have it in their living room? How many people would consider hanging a dour portrait of an ugly grinning woman on their wall? To the art critic these questions are at best vulgar or ignorant, and at worst heresy. But the world and its culture are not comprised of a majority of art critics, or even of critics. Today's world is a world of "I want", "I like" and "I don't like". We express these desires and appreciations. (Why do I want or not want?…Why do I like or dislike?…) Are we capable consumers? Can the limits of our desires be drawn from a product trial? This course is an investigation into the personal and public arena of critical appreciation, and analysis. It is not a study of existing critical techniques, but a search for, and development of innate critical and analytical mechanisms which we are all possess inside.

2. Interpretation And Expression Through Theatre Communication is a performance. It has an aesthetic and a rhythm. Just as music is orchestrated from a starting point to a finishing point, speech and body language are composed in advance of their realisation. A sentence is composed before spoken. A gesture is choreographed in the mind before it is made. The aim of this course is to alert students to the subtleties of interpreting ideas and subsequently expressing them so as to enhance their interpretative and communicative skills.

3. Creative Writing Workshop By it's very nature, writing is an aesthetic form of communication. The act of writing in a creative sense, however is not merely an effort to communicate, it is also a process of composition and formulation of thought. Despite our obsession with technique in today's world, our ability to conceive depends directly on our imagination. While imagination is not a result of craft, craft is a result of imagination. To be creative is not a technique, but to express creativity originally can be a technique. For the writer, these elements are inseparable, as W.B Yeats put it, how can we "tell the dancer from the dance?" The truth of course is that the dancer and the dance are one. The aim of this workshop is to help students to unify both craft and imagination to make a harmonious, engaging tool of expression which includes aesthetic and innovation, allowing them to develop a refined and exciting form of expression of their very own.

4. Anglais ( Foundation Course) This course is an introduction to the communicative competence approach to language teaching. It is designed to help students acquire the necessary skills to function effectively in a business environment as well as in a wide range of contexts. Groups of students are designed according to their entrance level based on the concours oral exam. The course will include a new evaluation of each student’s level thanks to a mock TOEIC and a series of assignments.

5. Masters English Communication Skills This completely revised course is designed to help HEC masters students at all levels to improve their business English presentation and communication skills. The core of the course involves students making professional powerpoint presentations in their area of study (finance, marketing, and so on).

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Courses

1. Business in the UK

A course on business English derived from the contents of The Money Programme, the most popular and highly acclaimed business programme on British television.

2. Anglais ( Foundation Course) This course is an introduction to the communicative competence approach to language teaching. It is designed to help students acquire the necessary skills to function effectively in a business environment as well as in a wide range of contexts. Groups of students are designed according to their entrance level based on the concours oral exam. The course will include a new evaluation of each student’s level thanks to a mock TOEIC and a series of assignments.

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Courses

Anglais ( Foundation Course) This course is an introduction to the communicative competence approach to language teaching. It is designed to help students acquire the necessary skills to function effectively in a business environment as well as in a wide range of contexts. Groups of students are designed according to their entrance level based on the concours oral exam. The course will include a new evaluation of each student’s level thanks to a mock TOEIC and a series of assignments.

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Courses

Anglais ( Foundation Course) This course is an introduction to the communicative competence approach to language teaching. It is designed to help students acquire the necessary skills to function effectively in a business environment as well as in a wide range of contexts. Groups of students are designed according to their entrance level based on the concours oral exam. The course will include a new evaluation of each student’s level thanks to a mock TOEIC and a series of assignments.

Masters English Communication Skills This completely revised course is designed to help HEC masters students at all levels to improve their business English presentation and communication skills. The core of the course involves students making professional powerpoint presentations in their area of study (finance, marketing, and so on).

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Courses

1. Cinema of the Fantastic: The Cutting Edge In this course students will screen films and read appropriate excerpts from critics, philosophers, and psychologists on the cinema of the fantastic. Especial attention will be give to the question of violence. Students will be strongly encouraged to participate in a field trip to the annual festival of cinéma fantastique in Gérardmer, which is held around the first weekend of February.

2. Masters of the Macabre Gothic, Horror, and Supernatural Fiction This course will survey major writers of gothic, horror, and supernatural fiction, including Edgar Poe, Arthur Machen, Algernon Blackwood, H.P. Lovecraft, and others.

3. Doing Things with Words The Linguistic Turn in 20th Century Anglo-American Philosophy This course will examine ideas by some of the major figures in contemporary philosophy in the English-speaking world, all of whom who were deeply involved in the study of language: C. Pierce, L. Wittgenstein, J.L. Austin, J. Serle, H.P. Grice, R. Rorty, G. Lakoff, and S. Kripke. Questions to be asked include: Why has recent philosophy taken a linguistic turn? How does this turn in the Anglo-American context compare with that in the French, German, or Italian? How has the contemporary philosophy of language contributed to other disciplines, such as literary theory, anthropology, psychology, and so on?

4. High Fantasy and Science Fiction: The Inner Worlds and Outer Spaces of Modern English Literature This course will survey works by major writers of high fantasy and science fiction, including Lord Dunsany, J.R.R. Tolkien, U.K. Le Guin, and others.

5. Literature By Women This course will survey English literature written by women from the United States and the British Commonwealth during the 19th and 20th centuries.

6. Anglais ( Foundation Course) This course is an introduction to the communicative competence approach to language teaching. It is designed to help students acquire the necessary skills to function effectively in a business environment as well as in a wide range of contexts. Groups of students are designed according to their entrance level based on the concours oral exam. The course will include a new evaluation of each student’s level thanks to a mock TOEIC and a series of assignments.

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Courses

1. B Movies - From Aliens To Zombies Giant spiders, huge lizards, aliens, space ships dangsling from a visible nylon string, zombies, stray comets, blobs, brains, death rays, dinosaurs… Our species has many a time been threatened in film. Fortunately for us, mere earthlings, none of this has happened so far. It is a fact however that the face of the Earth has forever been changed, not by monsters, but by monster movies. The aim of this course is to provide students with a better knowledge of the major landmarks in the short history of this highly creative and prolific genre, as welle as its role in making the film industry into what it is today.

2. Traditional Music In A Modern World Throughout history music has been a means for people to gather, rejoice, mourn, express bliss, bitterness, or worship a big rock. If some of this is still true, it is also clear that many factors have changed the role of music today. Sounds and harmonies once considered characteristic to one small group have become available to and recognised by all. Traditional music has transcended the limits of its genre, colouring our perceptions of contemporary and popular music today as can be seen in the proliferation of the World Music concept, moving from local to global. The aim of this course is to introduce students to music from different ethnic backgrounds, study their origins and analyse their role in shaping the lives of listeners and musicians past and present.

3. Playing The Englishman The British are widely considered as being in a world of their own. A lot of this has to do with what they eat -or refuse to eat- but above all, it is what makes them laugh that keeps foreigners endlessly puzzled. What is considered hilarious on one side of the Channel somehow loses its humour the moment it reaches the continent. Is this only due to language? Could it be the weather, or driving on the other side of the road? Is it jelly? One way of finding out is by putting oneself in the shoes of the other, namely the Englishman. This course is aimed at introducing the true Englishman to the students via his stereotype, by acting out scenes from cult British T.V series, films, etc, that have kept the British in stitches for generations.

4. Anglais ( Foundation Course) This course is an introduction to the communicative competence approach to language teaching. It is designed to help students acquire the necessary skills to function effectively in a business environment as well as in a wide range of contexts. Groups of students are designed according to their entrance level based on the concours oral exam. The course will include a new evaluation of each student’s level thanks to a mock TOEIC and a series of assignments.

5. Masters English Communication Skills This completely revised course is designed to help HEC masters students at all levels to improve their business English presentation and communication skills. The core of the course involves students making professional powerpoint presentations in their area of study (finance, marketing, and so on).

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Courses

1. English for International Trade

2. To be announced

3. Anglais ( Foundation Course) This course is an introduction to the communicative competence approach to language teaching. It is designed to help students acquire the necessary skills to function effectively in a business environment as well as in a wide range of contexts. Groups of students are designed according to their entrance level based on the concours oral exam. The course will include a new evaluation of each student’s level thanks to a mock TOEIC and a series of assignments.

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