Internet Start Ups
HEC
CREA

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Course Description

Course Description INTERNET START UPS. Professeur responsable : Dennis KEEFE


Presentation: This course will help students to understand, in English, internet start ups. Students will, in groups of their choice, develop a real e-commerce website, starting on or after March 26, for a real local business. In addition, students will write a personal home page.


Teaching Objectives To learn how to make a web site in English and gather information on start ups, surfing the web. To find analytic tools for analyzing ecommerce To learn the vocabulary and language of the new eonomy. To become comfortable speaking about internet start ups in English. To feel at ease discussing, as a consultant or entrepreneur, the new economy. To make a real business web site for a local firm from scratch.


Format One weekly meeting of 3 hours. Maximum number of students 25


Course Content This course will have student research and writing of web pages as its core. Teacher will present content for personal pages, then content for business pages. Students will write for their personal and for their business web sites on a weekly basis..


Teaching Methods After a brief daily introduction, students will start up and then add to their English web sites. The focus of the class is "hands-on" Students should expect to use most of the class time to develop their web sites in English.


Individual and Group Work Students will work independently to make their personal web sites, and iin groups to put their business web site online.. Advanced web students may act as team captains.


Evaluation The final grade is based on the quantity and quality of the work that they have placed on the world wide web, and on their final presentations--which must be done using the internet. Students will receive points for their individual web sites , and for their group web sites weekly.


Recommended Level This course is beneficial to students with an intermediate or advanced level of English, as well as appropriate background courses in marketing, finance, and strategy.

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Dennis Keefe
keefe@hec.fr
last updated March 15, 2003