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Consumer
Behavior
Dr. Gordon C. Bruner II, SIUC. Course
slides, syllabus, review questions, practice tests, and so on.
Introduction
to Marketing MIT Sloan School of
Management. This course is the MIT's core class of their MBA program,
Somewhat detailed class notes, mostly pdf format are provided : Introduction
(PDF) Advertising (PDF) Channels (PDF) Customers (PDF) Channel Conflict
(PDF) | (HTML) Marketing Strategy I (PDF) Marketing Strategy II (PDF)
Pricing (PDF) Product Development (PDF).
Promotion
Dr. Gordon C. Bruner II, SIUC. Course
slides, syllabus, review questions, practice tests, and so on.
"This course involves the study of the promotional
activities of a person or organization with emphasis on: advertising,
personal selling, sales promotion, publicity, and packaging. "
Electronic
Commerce and Marketing
Erik Brynjolfsson and John D. C. Little. MIT.
Course syllabus with many of the class online readings, as well as the
student term reports on various internet marketing topics. Some slides
of the guest speakers are included. Very interesting..
Marketing
and Electronic Commerce
Alex Brown. University of Delaware. The interesting
thing about this course is how the author makes extensive use of links
to accompany each section of the syllabus.
Product
Design and Development
Steven Eppinger, MIT. Course is designed around
project in which students design a prototype. Course notes in pdf are
included, but as yet, there are no videos for the course. Topics include:
product planning, needs identification, product specs, prototyping, product
development economics, intellectual property, robust design, concept testing,
supply chain, and so on.
Marketing
Research
Mahdu Viswanathan, University of Illinois.
This course gives a quick overview of marketing reseach. Some course slides.
Project description. Extensive list of useful sites for marketing..
Hospitality
and Tourism Marketing
Alistair Morrison, Purdue University. This
specialized course covers many aspects of the tourism industry. Be sure
to look at the professor's student manual. Course includes extensive PowerPoint
slides.
Try
these Teaching Tips
This site, called Great Ideas for Teaching
Marketing, offers hundreds of tips for presenting the product, the price,
the promotion, the distributions, as well as numerous subtopics. The tips
are prepared by professors from universities the world over. If you are
a teacher, you will enjoy browsing the ideas on this site.
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