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Marketing (9 Courses)
 

Consumer Behavior
Dr. Gordon C. Bruner II, SIUC.  Course slides, syllabus, review questions, practice tests, and so on.

Introduction to Marketing MIT Sloan School of Management. This course is the MIT's core class of their MBA program, Somewhat detailed class notes, mostly pdf format are provided : Introduction (PDF) Advertising (PDF) Channels (PDF) Customers (PDF) Channel Conflict (PDF) | (HTML) Marketing Strategy I (PDF) Marketing Strategy II (PDF) Pricing (PDF) Product Development (PDF).

Promotion
Dr. Gordon C. Bruner II, SIUC.  Course slides, syllabus, review questions, practice tests, and so on. "This course involves the study of the promotional activities of a person or organization with emphasis on: advertising, personal selling, sales promotion, publicity, and packaging. "

Electronic Commerce and Marketing
Erik Brynjolfsson and John D. C. Little. MIT. Course syllabus with many of the class online readings, as well as the student term reports on various internet marketing topics. Some slides of the guest speakers are included. Very interesting..

Marketing and Electronic Commerce
Alex Brown. University of Delaware. The interesting thing about this course is how the author makes extensive use of links to accompany each section of the syllabus.

Product Design and Development
Steven Eppinger, MIT. Course is designed around project in which students design a prototype. Course notes in pdf are included, but as yet, there are no videos for the course. Topics include: product planning, needs identification, product specs, prototyping, product development economics, intellectual property, robust design, concept testing, supply chain, and so on.

Marketing Research
Mahdu Viswanathan, University of Illinois. This course gives a quick overview of marketing reseach. Some course slides. Project description. Extensive list of useful sites for marketing..

Hospitality and Tourism Marketing
Alistair Morrison, Purdue University. This specialized course covers many aspects of the tourism industry. Be sure to look at the professor's student manual. Course includes extensive PowerPoint slides.

Try these Teaching Tips
This site, called Great Ideas for Teaching Marketing, offers hundreds of tips for presenting the product, the price, the promotion, the distributions, as well as numerous subtopics. The tips are prepared by professors from universities the world over. If you are a teacher, you will enjoy browsing the ideas on this site.

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Dennis Keefe, Copyright 1999 - 2004

Last Updated August 15, 2004